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These pressures include replacing plastic-based packaging, increasing recycled fiber content and reducing energy and fiber consumption. Meanwhile, increased curbside collection of recycled fiber is having a negative impact on quality.
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As fibers are recycled an increased number of times, they become shorter and more fragile, thus making it more challenging to reach strength and production targets.
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What’s more, 81% say they expect to buy even more environmentally-friendly products over the next five years.



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