The Value of Leather as a Component Brand…And What Are We Doing About It?
In 1927 John Arthur Wilson stated: “The entire value of leather lies in its properties, and if these are not clearly defined, trade is hampered” Today, improvement in the performance and aesthetic properties of synthetics makes it harder to differentiate between leather and substitute materials and there is a lack of information about leather at point of retail. Erosion of leather identity and challenges to the image of the industry potentially detract from the value of leather as a component material in the mind of consumers.
